Terms of Use

TERMS AND CONDITIONS FOR USE OF THE WEBSITE
WWW.BLENDEDLEADING.COM
Version: 1.0 / Effective date: 01.06.2026

I. GENERAL PROVISIONS

Art. 1. Subject matter

(1) These Terms of Use (the “Terms”) govern the relationship between “Lean Digital Solutions” EOOD, with registered office and address of management: city of Sofia, postal code 1303, Vazrazhdane district, 12 Chiprovtsi Str., floor 2, UIC 202204879 (“Blended Leading”, “we”, “us”, “our”), and any natural or legal person who visits, browses or interacts with the website www.blendedleading.com and its subdomains (the “Site”), hereinafter referred to as the “User” or “You”.

(2) These Terms of Use govern the relationship between Blended Leading and visitors of the website [www.blendedleading.com]. They do NOT govern the relationship for the use of our Blended Leading platform/application – those relationships are governed by separate Terms of Use and contracts with corporate clients.

(3) By accessing the Site, you confirm that you have reviewed these Terms, understand them, and agree to be bound by them in full.

(4) If you do not accept these Terms, please do not use the Site.

Art. 2. Identification of the Site operator

(1) Blended Leading is a company duly registered under [Bulgarian / applicable] law, with the following identification and contact details:

• Name: “Lean Digital Solutions” EOOD;
• UIC: 202204879;
• Registered seat and management address: city of Sofia, postal code 1303, Vazrazhdane district, 12 Chiprovtsi Str., floor 2;
• Represented by: Kamen Kanev and Nina Tsoneva-Koynova;
• Contact email: kanev@leandigitalsolutions.com;
• Privacy email: dpo@leandigitalsolutions.com;;
• Website: www.blendedleading.com.

(2) Supervisory authorities to which you may refer a dispute or complaint:

• Bulgarian Commission for Consumer Protection (CPC): 4A Slaveykov Square, Sofia 1000, www.kzp.bg, tel. 0700 111 22 (for consumer matters);
• Bulgarian Commission for Personal Data Protection (CPDP): 2 Tsvetan Lazarov Blvd., Sofia 1592, www.cpdp.bg (for personal data matters);
• European Commission’s Online Dispute Resolution platform (ODR): ec.europa.eu/consumers/odr.

Art. 3. Definitions

(1) For the purposes of these Terms:

• “Site” means the website www.blendedleading.com and all its subdomains, pages, sections and interactive elements;
• “User” or “You” means any natural or legal person who visits or uses the Site;
• “Content” means any text, image, video, audio, graphic, design, logo, article, blog post, infographic, template, document, code, and any other material published on the Site;
• “Services” means the informational services we provide through the Site – marketing content, blog, demo/pilot requests, newsletter subscription, contact form etc.;
• “Platform” means the separate application/SaaS platform Blended Leading, which is NOT subject to these Terms;
• “Newsletter” means an email subscription to periodic communications of a marketing or informative nature;
• “BEC Act” means the Bulgarian Electronic Commerce Act;
• “BCPA” means the Bulgarian Consumer Protection Act;
• “GDPR” means Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data.

II. USE OF THE SITE

Art. 4. Access to the Site

((1) Access to the Site is free of charge. Registration is not required for browsing the main content.

(2) The Site is available 24 hours a day, 7 days a week, except for periods of maintenance, updates, or unforeseen technical interruptions. We do not guarantee uninterrupted, timely, secure or error-free access.

(3) To use the Site, the User shall have a suitable device, an up-to-date browser, and a stable internet connection. We are not responsible for malfunctioning caused by the User or their provider.

Art. 5. Acceptable use

(1) The User undertakes to use the Site in good faith and in accordance with applicable law, good morals, and these Terms.

(2) The User shall NOT:

• violate applicable law, third-party rights, or these Terms;
• use the Site for the dissemination of spam, fraudulent or misleading communications;
• post or transmit viruses, worms, trojans, ransomware or other malicious code;
• attempt unauthorised access to the Site, its systems, databases or servers;
• carry out DDoS, brute-force, SQL injection or similar attacks;
• download, copy or scrape Content by automated means (incl. through scrapers, bots, crawlers) without prior written permission from Blended Leading, except in accordance with the published robots.txt;
• reverse-engineer, decompile, disassemble, or otherwise attempt to extract source code from the Site;
• use the Site or Content to train artificial intelligence, machine learning, or similar algorithms without our express written permission;
• post or transmit content that is unlawful, indecent, offensive, threatening, defamatory, discriminatory, or infringing third-party rights;
• impersonate another person or provide false information through contact forms or other interactive elements;
• use the Site for competitive benchmarking, harvesting of commercial data, or other unfair commercial practices.

(3) We reserve the right to restrict or terminate access of a User who violates these Terms, without notice and without obligation to compensate.

Art. 6. Security and third-party content

((1) The Site may contain links to third-party websites and services. Such links are provided for convenience; we do not control third-party content, policies, or practices, and bear no responsibility for them.

(2) Before interacting with a third-party website or service, please review their terms and privacy policy.

(3) The Site may include embedded content (videos, fonts, scripts) from third parties (e.g. YouTube, Vimeo, Google Fonts). When such content is loaded, your browser may transmit technical data to the relevant third party.

III. INTERACTIVE FEATURES

Art. 7. Contact form and correspondence

(1) The Site provides a contact form through which you may send enquiries, questions and suggestions. By submitting an enquiry, you provide certain personal data which we process in accordance with the Website Privacy Policy.

(2) Enquiries are handled during business hours within a reasonable timeframe. We do not guarantee a specific response time or that every enquiry will receive a response.

(3) By submitting an enquiry, you declare that: (i) the data provided is accurate; (ii) you have the right to provide it; and (iii) you do not infringe third-party rights.

Art. 8. Demo or pilot project request

(1) The Site provides the option to request a demonstration (demo) or pilot project of the Platform. By submitting a request, you express interest in pre-contractual negotiations with us, without creating an obligation to enter into a contract for either party.

(2) For conducting the demo/pilot, you may be required to book a time slot through an embedded calendar service (e.g. Calendly, Cal.com), which is processed in accordance with the relevant provider’s privacy policy and our Website Privacy Policy.

(3) A demo or pilot project does not constitute the conclusion of a contract for the use of the Platform. The conditions of any future contract for use of the Platform are governed by a separate Master Services Agreement, DPA, and Platform Terms of Use.

Art. 9. Newsletter subscription

(1) The Site provides the option to subscribe to a newsletter of a marketing and informative nature (news, blog articles, leadership development resources).

(2) The subscription is based on your freely given, specific, informed and unambiguous consent, expressed by ticking a separate (un-prefilled) checkbox upon subscription. For confirmation, a “double opt-in” mechanism is used.

(3) You have the right to withdraw your consent and unsubscribe at any time through the “Unsubscribe” link in the footer of every email, or by written request to dpo@leandigitalsolutions.com.

(4) We reserve the right to discontinue the newsletter or modify its content, frequency, or format without notice.

Art. 10. Cookies

(1) The Site uses cookies and similar technologies in accordance with our Cookie Policy, which forms an integral part of these Terms.

(2) Through the cookie banner, you can manage your preferences for each cookie category. You may change your choice at any time through “Cookie Settings” in the footer of the Site.

IV. INTELLECTUAL PROPERTY

Art. 11. Rights over the Content

(1) All Content on the Site, including but not limited to – texts, articles, blog posts, images, graphics, illustrations, videos, audio materials, logos, trademarks, design, layout, templates, documents, presentations, methodologies, concepts, scripts, and code, is protected under intellectual property law and belongs to Blended Leading or to third parties that have granted us usage rights.

(2) Copyright, trademark rights, database rights, source code rights, and other intellectual property rights are protected under the Bulgarian Copyright and Related Rights Act, the Bulgarian Marks and Geographical Indications Act, Regulation (EU) 2019/790 on copyright in the Digital Single Market, and applicable international law.

(3) The trademark “BLENDED LEADING” and all related logos, symbols, graphic elements, and slogans are the property of Blended Leading and may not be used without our express written permission.

Art. 12. Limited license for personal use

((1) Blended Leading grants you a limited, non-exclusive, revocable, non-transferable license to view and use the Content on the Site for personal, non-commercial purposes and in accordance with these Terms.

(2) The following is permitted:

• to view Content through a standard browser;
• to share individual articles via social media with a link to the original;
• to quote brief excerpts in accordance with citation rules (with source attribution).

(3) Without our prior written permission, the following is prohibited:

• to reproduce, copy, distribute, publish, display, translate, or modify the Content for commercial purposes;
• to download and store the Content for later use beyond normal personal use;
• to create derivative works from the Content;
• to remove or modify copyright notices, trademarks, or other intellectual property indicators;
• to use the Content for training AI models, machine learning, or other automated systems;
• to use the Content for purposes competitive to ours or for creating a similar service/product.

(4) This license terminates automatically upon breach of these Terms. Upon termination, you are required to cease all use and destroy all copies of the Content.

Art. 13. Art. 4 Regulation (EU) 2019/790 reservation (TDM Opt-out)

(1) In accordance with Art. 4(3) of Regulation (EU) 2019/790 on copyright in the Digital Single Market, Blended Leading expressly reserves its rights over the Content and prohibits its use for text and data mining (TDM), including for the purposes of training artificial intelligence, generative models, and similar technologies.

((2) The reservation is expressed in machine-readable form (e.g. via robots.txt, ai.txt and metadata) and in writing through these Terms.

(3) Licenses for TDM or AI training may be negotiated separately by written request to sales@leandigitalsolutions.com.

Art. 14. Notices of intellectual property infringement

(1) If you believe that Content on the Site infringes your intellectual property rights, you may notify us at info@leandigitalsolutions.com, stating in your notice:

• your identification and contact details;
• description of the infringed work/right;
• specific links to the contested Content;
• declaration of good faith and that you are the rights holder or their duly authorised representative.

(2) We will review the notice within a reasonable time and take appropriate measures if the claim is found to be justified.

V. WARRANTIES AND LIABILITY

Art. 15. Disclaimer of warranties

(1) The Site and Content are provided “AS IS” and “AS AVAILABLE”, without express or implied warranties to the extent permitted by applicable law.

(2) We do not warrant that:

• the Site will be continuously available, timely, secure, or error-free;
• the Content is comprehensive, accurate, up-to-date, or suitable for a particular purpose;
• the Site will meet your specific requirements;
• the Site will be free of viruses, worms, or other malicious elements (although we make reasonable efforts to ensure so).

(3) The Content on the Site, including blog articles, resources, and informational materials, is of a general informative nature and does NOT constitute professional advice (legal, financial, medical, psychological, HR, or otherwise). Before taking any action based on information from the Site, please consult a qualified specialist.

Art. 16. Limitation of liability

(1) To the extent permitted by applicable law, Blended Leading, its managers, employees, representatives, and subcontractors are not liable for:

• indirect, incidental, consequential, special or exemplary damages (incl. lost profits, loss of reputation, loss of business opportunities);
• loss or damage to data resulting from use of the Site;
• business interruption caused by unavailability of the Site;
• damages resulting from third-party actions or compromised User devices/networks;
• decisions made by the User based on information from the Site.

(2) These limitations apply regardless of the legal basis (contract, tort, strict liability, breach of warranty, or otherwise) and even if we have been advised of the possibility of such damages.

(3) Nothing in these Terms excludes or limits our liability for:

• wilful misconduct or gross negligence;
• death or personal injury caused by our fault;
• breaches that under applicable law cannot be excluded or limited (e.g. consumer rights under the BCPA).

(4) For consumers within the meaning of the BCPA, the mandatory provisions of Bulgarian law shall apply and cannot be excluded by these Terms.

Art. 17. Indemnification

((1) The User undertakes to indemnify and hold harmless Blended Leading and its managers, employees, representatives, and subcontractors from and against all claims, liabilities, damages, losses, and costs (incl. reasonable attorneys’ fees) arising from:

• the User’s breach of these Terms;
• the User’s violation of applicable law;
• the User’s infringement of third-party rights.

VI. PERSONAL DATA

Art. 18. Processing of personal data

(1) The processing of personal data through the Site is carried out in accordance with the GDPR, the Bulgarian Personal Data Protection Act, and our Website Privacy Policy, which forms an integral part of these Terms and is available at this link.

(2) For questions and exercising of personal data rights, please contact us at dpo@leandigitalsolutions.com or the supervisory authority – CPDP (www.cpdp.bg).

VII. CHANGES AND TERMINATION

Art. 19. Changes to the Terms

(1) We reserve the right to amend and supplement these Terms at any time, to reflect changes in legislation, our practices, the Site’s functionalities, or other objective circumstances.

(2) The current version of the Terms is at all times available on the Site, indicating the effective date and last update date.

(3) Changes enter into force as of the date of their publication on the Site, unless otherwise stipulated. Continued use of the Site after the changes enter into force shall be deemed acceptance of the current version.

(4) For material changes that could significantly affect your interests, we will notify you through a prominent notice on the Site and/or (for newsletter subscribers) by email.

Art. 20. Termination of access

(1) We may terminate or restrict your access to the Site without notice in the event of:

• your breach of these Terms;
• abuse of the Site or its interactive functionalities;
• actions that threaten the security, availability, or integrity of the Site;
• compliance with orders of competent governmental authorities.

(2) Termination of access does not release the User from obligations and liabilities already accrued under these Terms and applicable law.

VIII. FINAL PROVISIONS

Art. 21. Governing law and jurisdiction

(1) These Terms are governed by and construed in accordance with the law of the Republic of Bulgaria and applicable European Union law.

(2) All disputes arising from or in connection with these Terms shall be settled through negotiations between the parties. If no agreement is reached, disputes shall be referred to the competent Bulgarian court, to the extent permitted by applicable international and EU law.

(3) For consumers within the meaning of the BCPA – local jurisdictional rules may provide for the possibility of bringing a claim at the consumer’s place of residence; such mandatory rules take precedence over the above provisions.

(4) EU-resident consumers may also use the European Commission’s Online Dispute Resolution Platform: ec.europa.eu/consumers/odr.

Art. 22. Severability and waiver

(1) If any provision of these Terms is held to be invalid, illegal, or unenforceable, this shall not affect the validity and enforceability of the remaining provisions. The invalid provision shall be replaced by a valid one that most closely reflects the parties’ original intent.

(2) Failure or delay by us in exercising any right under these Terms shall not constitute a waiver of that right.

Art. 23. Entire agreement

(1) These Terms, together with the Website Privacy Policy and the Cookie Policy, constitute the entire agreement between Blended Leading and the User regarding the use of the Site.

(2) These Terms supersede and replace all prior terms of use, agreements, and understandings between the parties regarding the use of the Site.

Art. 24. Entry into force

(1) These Terms enter into force on 01.06.2026 and apply to all visits and interactions with the Site after that date.